• Brand Identity
  • Social
  • Strategy
  • UX/UI
  • Video

Kicking off a new era as
Rugby AU.

An exciting rebrand project at an important time for the former Australian Rugby Union, now Rugby AU. This rebrand has been developed based on key insights around participation drivers, category disruptors, cultural and generational change. We looked beyond the traditional norms of Rugby to create a brand that represents the game in a more inclusive, relevant and accessible way.

The Rugby AU Story.

Rugby is more than just a game, it unites people. It’s about shared experiences and belonging. It’s about being part of more. Rugby welcomes all ages, genders, shapes, and sizes – it’s for everyone. The logo represents you, Australia, Rugby’s Union heritage and coming together.


Charlotte & Don Caslick

Rugby AU Logo
Rugby.com.au Logo
Touch7s Logo
Indigenous Rugby Logo

Australia V New Zealand

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