Customer owned banking – introducing the bank unlike any other.
Services: Campaign Environmental Social
Start spreading the news…
In order to sustain growth in a competitive financial market our long-term partner Qantas Credit Union made the decision to move from a Credit Union to a Bank – Qudos Bank. As part of their exciting re-brand Qudos soon announced their rights as naming sponsor for the now known Qudos Bank Arena in Sydney.
Digilante was delighted to re-brand an entire entertainment arena! From the Internal Bowl, to the Member Lounge, Entrance Foyer to Northern Foyer. Our rationale was simple, make it fun. I dare you not to sing the lyrics.
An impressive new fit-out for the oldest new bank on the block.
The new Qudos Bank HQ is split across 2 floors of a high-rise office building in Mascot. Digilante’s brief was to create inspiring, playful and clever environmental design. Our challenge was to portray Qudos Bank as a very different banking organisation and motivate internal staff.
We bolstered up a dedicated team producing conceptual design plus copywriting and delivered 37 pieces of artwork within a 3-week timeframe. Introducing wise words from Yoda, a bowling alley and of course an executive enclosure, we are sure the images speak louder than words on this occasion.
Let us entertain you.
Who wouldn’t want to win a Corporate suite at the Qudos Bank Arena to see a concert? We’ll that’s exactly what we executed as a social campaign to thank customers as part of an overall retention strategy.
Creative solutions for launch.
We had the opportunity to work with Qudos on their launch campaigns, which entailed concept development, design and production ranging from a cheeky ‘choose your card’ campaign to offering premium design solutions for their QActive app and Visa Platinum Credit Card.