QANTAS CREDIT UNION
Offering members a great deal more for their banking.
Services: Campaign \ Direct \ UX \ Mobile
A bigger, brighter future for members.
As long-term partner with Qantas Credit Union (QCU) we’ve played a role in helping the business to grow its Member base and drive penetration across the banking product range. In recent years, QCU has seen substantial growth and an increased public profile through their sponsorship tenure at Qantas Credit Union Arena in Darling Harbour.
Better banking on-the-go.
It’s an exciting time for QCU with Project IQ - their online digital transformation project - currently underway. The first major asset for this transformation was recently created in the form of a new Mobile Banking App for iOS & Android. Digilante consulted on the UX, UI design and front end mobile development with the new QCU App due for release late 2015.
Effective, integrated campaigns.
QCU have enjoyed strong results on the campaign trail from an integrated mix of advertising, online, in branch, direct to member and via the QCU Arena. The results speak for themselves, with the business recording all-time record home loan applications in August and new member rates up by over 3 times the average in July of 2015.