LUNA PARK SYDNEY
Experience the magic and memories of an iconic Sydney landmark.
Services: Brand \ Digital \ Campaign \ TV
Celebrating 80 years.
Once in a blue moon (if we’re lucky) comes an opportunity to work with a organisation who's sole purpose is to promote fun and good times. To us, it’s a dream come true. And, what better time to work with the iconic Luna Park than in their 80th year! Luna Park appointed Digilante to mark the occasion with new brand & campaigns that promote the park in its 80th year.
A magical opportunity.
Luna Park’s 80th identity was designed to represent the different venues that make up this amazing destination. Aside from the obvious fun park, Luna Park boasts a fantastic range music, wedding, corporate and dining venues, not to mention a bar with arguably the best views in Sydney. Their new 80th identity was a celebration of the combined areas of the park, but equally they work for each venue to promote their unique services in their own way.
Just for fun.
We had a lot of fun with Luna Park and managed to work some magic across a range of communication channels. We designed and built a custom events calendar to promote upcoming events and better connect with a their socially active audience. We also ran integrated campaigns through TV, print and digital for events including; Minions Madness weekend, a world first, The Maze Runner LIVE, and Night at the Museum 3 promotion.