- Brand Identity
Where the world comes to
get their game on.
For those who haven’t experienced a Rugby 7s game, you are missing out! Not only is the game fast paced and easy to watch, but you are guaranteed FUN!
Our creative strategy for this campaign was to take a sport and make it an experience not to be missed. The logo has been redesigned and new look and feel developed. The “Get your game on” campaign, promotes the 7s tournament over the Australia Day weekend in January 2018.
Passionate fans, outrageous costumes and family fun – all in one place.
Our 7s media strategy is a combo of SEM, custom audience targeting, social, and a partnership with local content creators TippyTappy Sports, planned around driving mass reach and awareness. A more aggressive ticket purchase is pushed via online video, SEM, social, digital radio, custom content partnerships and TV in order to make the Sydney 7s the place to be in January 2018!