New online solutions for an ASX-listed fleet leasing, fleet management and diversified financial services business.
Services: Brand \ UX \ Digital Strategy \ Video \ Product Naming
A new brand that’s an old hand in the car industry.
CarInsurance.com.au was established as the fresh new alternative in a crowded, and often contrived car insurance category. Our approach was simple; cut through the jargon and focus on the core emotional benefits of protection and simplicity. In doing so we crafted a brand that is easy and direct, supported by content that explains it in a friendly, no-nonsense way.
The spirit of business partnership.
The Eclipx Commercial digital platform was designed to launch their product offering to the market whilst building a platform they can leverage into the future. Our main objective for this project was in understanding and interpreting the role of the website in the decision and acquisition process; which is grounded in trust, credibility and a very customer centric approach to business.